Social media engagement, fragrance innovation, wellness positioning, and Asia-Pacific demand are reshaping the global home care industry. According to a research report by Mordor Intelligence, the home care market size is valued at $202.34 billion in 2026 and is expected to reach $262.45 billion by 2031, registering a CAGR of 5.34% during 2026–2031. Growth reflects a shift from volume-led commodity sales toward premium products shaped by wellness positioning, fragrance innovation, and digitally amplified brand narratives. Social media marketing and rising demand across Asia-Pacific are also influencing how household care brands compete and expand. Social Media Is Turning Cleaning Products Into Consumer Lifestyle Brands Household cleaning products have traditionally competed on price, cleaning efficacy, and availability. Social media is adding another dimension by turning cleaning routines into highly shareable consumer content. The #CleanTok hashtag generated 79 billion views by...
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