Cookies Market Growth Fueled by Healthier Indulgence Trends, Projected to Reach USD 20.65 Billion by 2030

The global cookies market size is valued at USD 16.38 billion in 2025 and is forecasted to reach USD 20.65 billion by 2030, advancing at a CAGR of 4.74% over the forecast period. Growth is supported by stable snacking demand worldwide, coupled with health-focused reformulations and premium positioning that align with evolving consumer preferences. Although conventional formats continue to dominate the size of the market, portion-controlled, fortified, and plant-based cookies are capturing incremental value, countering input cost volatility and broadening the overall market base.

Get More Insights: https://www.mordorintelligence.com/industry-reports/cookies-market 

Cookies Market Key Trends

Rising Demand for Portion-Controlled Indulgence

The cookies industry is witnessing a notable shift towards portion-controlled indulgence snacks. Health-conscious consumers are opting for mini-cookies and single-serve packs to enjoy treats without overconsumption. This trend has driven major brands to reformulate recipes to meet the FDA’s upcoming 2028 “healthy” labeling rules, requiring tighter thresholds on saturated fat, sodium, and added sugars. Market leaders report premium pricing on portion-controlled lines, translating to favourable margins despite raw-material inflation.

Urban On-the-Go Breakfast Culture Accelerates Demand

Rapid urbanisation in Asia-Pacific and Latin America has driven a transformation in breakfast habits, with consumers opting for convenient cookie-based breakfast alternatives. Brands such as Olyra Foods are addressing this trend with fortified breakfast biscuits that offer high fibre and low sugar in portable formats. This pivot towards breakfast-positioned cookies is expanding the market share of cookies among time-constrained professionals in metropolitan hubs.

Fortification and Nutrient Enhancement Fuel Market Growth

Fortified cookies are growing as consumers seek functional foods that deliver health benefits beyond basic indulgence. Companies are incorporating proteins, vitamins, minerals, and plant-based nutrients into cookies, transforming them into purposeful snacks that appeal to children, seniors, and athletes. This fortification trend is strengthening the position of cookies as versatile products aligned with both indulgence and health-conscious consumption patterns.

Gifting and Premiumisation Strengthen Emotional Positioning

Cookies have become popular gifting items beyond traditional holidays, extending into corporate gifts and personal celebrations. Brands like La Monarca Bakery launched new premium assortments, such as Mexican cookies featuring wedding cookies, cinnamon cookies, and Polvorones, emphasising artisanal craftsmanship and heritage appeal. This strategy is enhancing the value share of premium cookie lines in gifting markets.

Cookies Market Segmentation

By Product Type

  • Butter/Shortbread and Plain Cookies remain the leading segment with a market share of 33.85% in 2024, driven by their familiarity and classic appeal.
  • Bar Cookies are the fastest-growing, projected to advance at a CAGR of 6.05% through 2030. Their portion-control format resonates with health-conscious consumers seeking convenient, nutrient-rich options.
  • Molded/Drop Cookies continue to grow steadily due to manufacturing versatility, while Sandwich and Cream-filled Cookies maintain a niche in indulgent snacking.

By Category

  • Conventional Cookies accounted for 92.11% of the cookies market size in 2024, underlining mainstream consumer preferences.
  • Free-from Cookies are gaining momentum with a forecast CAGR of 6.77%, reflecting rising demand for allergen-free and vegan formulations that cater to specific dietary needs and command premium pricing.

By Distribution Channel

  • Hypermarkets and Supermarkets lead cookie distribution with a market share of 39.55% in 2024, leveraging broad consumer access and promotional reach.
  • Online Retail is the fastest-growing channel, advancing at a CAGR of 6.68% through 2030. Direct-to-consumer subscription services and e-commerce platforms provide brands with deeper consumer insights and higher margins.

By Packaging Format

  • Pouches and Sachets dominate packaging, accounting for 63.43% of market share in 2024, offering convenience and freshness.
  • Cartons are projected to grow at 5.88% CAGR, driven by premium gifting and sustainable packaging demands that elevate brand differentiation.

By Geography

  • Europe retained leadership with a cookies market share of 30.12% in 2024, benefiting from heritage brands, premium offerings, and robust regulatory standards.
  • South America is projected to record the fastest growth at a CAGR of 6.89%, driven by rising health-conscious snacking trends and investments like Nestlé’s USD 550.8 million expansion in Brazil.
  • Asia-Pacific continues to provide growth opportunities through rising middle-class consumption in countries like China and India, while North America remains a mature market focusing on premium, fortified, and direct-to-consumer innovations.

Cookies Market Key Players

The cookies sector maintains moderate market concentration with global conglomerates competing alongside regional specialists.

  • Mondelēz International, Inc. continues to strengthen its portfolio through partnerships like its June 2024 deal with Lotus Bakeries to expand the Biscoff brand in India.
  • Ferrero International S.A. leverages premiumisation with indulgent offerings under multiple brands.
  • Britannia Industries Ltd. dominates the Indian market with a broad product range catering to both mass and premium segments.
  • Grupo Bimbo SAB de CV enhances distribution scale across the Americas, integrating cookies into its extensive bakery network.
  • Yildiz Holding A.S. maintains strong positions in Europe and the Middle East with diversified biscuit and cookie offerings.

New entrants are disrupting traditional sales channels via direct-to-consumer models, while leading firms invest in digital marketing, e-commerce, and data analytics to remain competitive. Strategic acquisitions and joint ventures continue as companies seek to consolidate market share and expand product portfolios.

To Know More about this market, Visit: https://www.mordorintelligence.com/ja/industry-reports/cookies-market 

Conclusion

The global cookies market is set for steady growth to USD 20.65 billion by 2030, underpinned by rising portion-controlled snack demand, fortified functional products, and premium gifting trends. While conventional formats continue to dominate the overall market size, segments such as bar cookies, free-from formulations, and online retail are growing rapidly, expanding the market share of cookies within broader snacking categories. Key players are focusing on reformulation to meet new health regulations, investing in sustainability-led packaging, and leveraging direct-to-consumer channels to enhance margins and consumer loyalty. As consumer expectations shift towards healthier yet indulgent treats, the cookies market remains well-positioned to balance traditional appeal with modern nutritional and convenience demands.

Comments