Europe Beauty and Personal Care Products Market Set to Hit USD 155.76 Billion by 2030 Amid Rising Demand for Clean and Ethical Products

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 The Europe Beauty and Personal Care Products Market Size is estimated at USD 124.51 billion in 2025 and is projected to reach USD 155.76 billion by 2030, growing at a CAGR of 4.58% during the forecast period (2025-2030). This market size expansion is driven by rising consumer focus on personal grooming, health-conscious skincare choices, and an improving standard of living that supports increased spending on appearance-enhancing products. Companies continue to launch innovative products, focusing on effective ingredients and marketing strategies across online and offline channels to boost the overall share of the beauty and personal care market in the region.

Get More Insights: https://www.mordorintelligence.com/industry-reports/europe-beauty-and-personal-care-products-market-industry 

Europe Beauty and Personal Care Products Market Key Trends

High Demand for Skincare Products

Growing skin concerns such as dryness, acne, pigmentation, sensitivity, and premature ageing are driving demand for targeted skincare products across Europe. Consumers are increasingly adopting functional facial care, body care, lip care, and nail care products to address these needs. For example, the NHS Business Services Authority reported that in 2022, around 45,000 items of cetomacrogol cream were dispensed in England to treat dry skin conditions like eczema.

The shift towards natural and organic formulations is accelerating as consumers avoid products containing parabens, aluminium, and synthetic additives. In October 2023, British-American model Georgia May Jagger launched May Botanicals, an organic skincare brand certified by Soil Association COSMOS, which avoids palm oil and animal testing. The demand for clean, ethical formulations is enhancing the market value of skincare within the beauty and personal care sector.

Germany Holds the Largest Market Share

Germany remains Europe’s largest beauty and personal care products market, followed by France and Italy. According to Statistisches Bundesamt, the German body care and fragrance production industry generated revenue of EUR 6.43 billion in 2023, up from EUR 6.14 billion in 2022. The influence of social media, beauty bloggers, and celebrity-led brands is significant in shaping consumer choices. For instance, Hailey Bieber’s Rhode beauty brand, launched in June 2022, is available across major European markets, including Germany, France, and Spain, reflecting strong regional consumer engagement.

Natural, Vegan, and Sustainable Product Growth

Consumer preference for chemical-free and vegan formulations is propelling brands to innovate. In February 2022, UK-based Boohoo Group PLC launched a vegan beauty range of over 50 products, including lip gloss, blush, and setting sprays, to cater to conscious consumers. In January 2024, Marina Nila launched a sulfate-free Purifying Cleanse shampoo across European online and offline retailers, tapping into demand for gentle haircare.

Similarly, in May 2024, French start-up Mono Skincare relaunched its water-soluble natural skincare products, including cleansers, toners, serums, and moisturizers, promoting hydration and anti-ageing benefits without environmental harm. The market share of natural and vegan products continues to rise as consumers prioritise ingredient transparency and ethical sourcing.

Europe Beauty and Personal Care Products Market Segmentation

By Product Category

  • Skincare Products hold a major share of the Europe beauty and personal care market due to growing concerns about skin health and the popularity of functional, natural formulations.
  • Haircare Products continue to grow steadily, supported by launches such as Kiko Milano’s new haircare range in April 2024, in collaboration with stylist Rossano Ferretti.
  • Color Cosmetics and Fragrances remain vital categories, particularly among younger consumers driven by social media trends and celebrity endorsements.

By Distribution Channel

  • Supermarkets and Hypermarkets remain primary sales channels, providing wide product availability and promotional pricing strategies.
  • Online Retail is gaining significant market share due to ease of access, expanded brand portfolios, and targeted digital marketing. Brands are leveraging direct-to-consumer websites and e-commerce platforms to enhance market reach.

By Geography

  • Germany leads with the highest market size, driven by premium brand sales, strong retail networks, and rising consumer spending on self-care products.
  • France and Italy remain significant markets, supported by a rich heritage of cosmetics and fragrance production.
  • United Kingdom is seeing rising demand for vegan and natural skincare, with brands focusing on sustainability and ethical claims to attract younger demographics.

Europe Beauty and Personal Care Products Market Drivers Impacting Growth

  • Increased focus on personal grooming and wellbeing is boosting demand for premium products across categories.
  • Natural and organic product demand is expanding, driven by consumer concerns over harmful chemicals and ingredient transparency.
  • Celebrity and influencer-led brand launches are creating aspirational value and increasing consumer awareness of niche brands.
  • Growing online sales channels are enhancing brand visibility and providing consumers with greater product variety and convenience.

Europe Beauty and Personal Care Products Market Restraints Impacting Growth

  • Concerns about chemical side effects are leading some consumers to avoid synthetic formulations, challenging conventional product segments.
  • Intense market competition among regional and global brands is pressuring margins, necessitating constant product innovation and differentiation.

Get More Insights: https://www.mordorintelligence.com/industry-reports/ja/europe-beauty-and-personal-care-products-market-industry 

Europe Beauty and Personal Care Products Market Key Players

The European beauty and personal care market is highly competitive, with global and regional players actively innovating:

  • L’Oréal S.A. continues to lead the market with a diversified portfolio across skincare, haircare, and cosmetics.
  • Procter & Gamble Co. leverages its extensive distribution networks to maintain market share.
  • Unilever PLC focuses on sustainable and ethical branding, aligning with consumer expectations.
  • Beiersdorf AG maintains strength in skincare through its Nivea brand, appealing to both mass and premium segments.
  • Coty Inc. is expanding its fragrance and color cosmetics portfolio across Europe to reach diverse consumer bases.

Recent Developments: Recent product launches include:

  • May 2024: Mono Skincare’s relaunch of water-soluble natural skincare products to expand its clean beauty portfolio.
  • April 2024: Kiko Milano introduced a comprehensive haircare range in collaboration with Rossano Ferretti.
  • January 2024: CeraVe expanded its skincare lineup with the Healing Ointment, formulated for intensive hydration without lanolin.

Conclusion

The Europe Beauty and Personal Care Products Market is poised to grow to USD 155.76 billion by 2030, driven by rising demand for skincare solutions, premium and vegan offerings, and digital commerce expansion. Germany continues to dominate market share due to high consumer spending and strong product manufacturing capabilities. As natural, organic, and ethical product preferences reshape consumer choices, brands investing in transparency, ingredient innovation, and digital outreach are expected to capture higher market value and strengthen their competitive positioning in the years ahead.

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