Europe Coffee Market Set to Hit USD 60.44 Billion by 2030 Driven by Premiumization and Ethical Sourcing Trends

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 The Europe Coffee Market size is estimated at USD 49.78 billion in 2025 and is projected to reach USD 60.44 billion by 2030, registering a CAGR of 3.96% during the forecast period. The region accounts for approximately 33% of global coffee consumption, underlining its dominance in the worldwide coffee landscape. The high per capita coffee consumption and deeply rooted coffee culture across Europe continue to drive demand, supported by the proliferation of specialty coffee shops, rising premium product offerings, and innovations by leading players to capture greater market share.

Get More Insights: https://www.mordorintelligence.com/industry-reports/europe-coffee-market 

Europe Coffee Market Key Trends

Consumer Preference for Premium and Specialty Coffee

Premiumization is a major trend shaping the size of the Europe coffee market. Consumers increasingly seek high-quality, ethically sourced coffee with unique taste profiles and single-origin claims. Coffee shops across European cities are expanding their offerings to include artisanal and specialty coffee, strengthening the premium segment’s share of the market.

In the United Kingdom, premium coffee adoption has been driven by coffee shop-driven education about brewing methods and origin stories. Brands like Starbucks have introduced single-origin offerings to cater to this demand. Additionally, there is heightened consumer interest in sustainable and traceable sourcing, with European consumers increasingly favouring products certified by environmental and social standards.

Growth in Coffee Chains and Out-of-Home Consumption

According to Project Café Europe 2022, the European coffee chain market grew by 3.2%, reaching 40,675 outlets. This expansion supports the growth of the coffee market size as leading chains invest in premiumization and digital ordering systems to attract younger consumers. The rise in out-of-home consumption post-pandemic further amplifies market value, with consumers returning to cafes for specialty beverages and unique experiences.

Sustainability and Certified Coffee Demand

Consumers are demanding transparency on the environmental and social impact of their coffee purchases. This has encouraged brands to adopt sustainable sourcing practices, with certifications such as Rainforest Alliance and Fair Trade becoming standard expectations in premium segments. For example, Melitta partnered with OFI (Olam Food Ingredients) to offer traceable coffee using blockchain technology, enhancing consumer trust and solidifying their position in the competitive market share landscape.

Europe Coffee Market Segmentation

By Product Type

  • Whole Bean Coffee is gaining traction, driven by the preference for freshly brewed coffee at home. German consumers, for example, are increasingly opting for roasted whole beans, reducing sales of pre-ground coffee. This shift supports premium segments within the overall size of the coffee market.
  • Single-Serve Coffee Pods continue to appeal to convenience-focused consumers. Nestlé’s launch of Nescafé Dolce Gusto Neo, with 70% less packaging and compostable pods, caters to eco-conscious buyers while maintaining product convenience and premiumisation.

By Distribution Channel

  • Retail Supermarkets and Hypermarkets remain key sales drivers, offering wide product ranges from conventional to premium brands.
  • Specialty Coffee Shops account for an increasing share of the coffee market, as consumers seek barista-quality beverages and unique experiences. This segment is growing faster than traditional retail channels, reflecting changing consumption behaviours.
  • Online Platforms are becoming prominent distribution channels, driven by digitalisation and demand for direct-to-consumer purchases. Brands are investing in e-commerce to maintain competitiveness and reach diverse customer bases.

Europe Coffee Market Regional Analysis

Germany: The Largest European Coffee Market

Germany remains a key market within Europe, accounting for 34% of direct European green coffee imports from producing countries, totalling 1.1 million tonnes worth USD 3.51 billion in 2021. The German coffee roasting industry is one of the world’s largest, serving both domestic and export markets. The per capita coffee consumption increased to 169 litres in 2021, representing an additional 500 million cups compared to the previous year.

German consumers prefer roasted whole beans, supporting the growth of premium and specialty segments. Sustainability has also become a baseline market entry requirement, with brands needing strong environmental and ethical credentials to secure market share.

United Kingdom: Strong Growth in Specialty Coffee

The UK market is driven by coffee shop-driven premiumization. Consumers are willing to pay for value-added approaches, and the origin of coffee is gaining attention, with single-origin products perceived as high quality and unique. Starbucks' introduction of oat dairy alternative coffees underlines the market's responsiveness to consumer health trends alongside premium flavour profiles.

Other European Markets

Scandinavian countries continue to report some of the highest per capita consumption levels globally, while Southern European markets like Italy and Spain maintain their strong espresso culture, driving demand for traditional roast types alongside modern specialty trends.

Europe Coffee Market Drivers

  • Rise in premium coffee consumption, driven by consumer preference for unique origins and artisanal processes.
  • Expansion of coffee chains and specialty outlets, boosting market value and size.
  • Sustainable sourcing and certification demands, encouraging ethical procurement practices.
  • Growth of digital sales channels, enabling brands to diversify reach and optimise supply chains.

Europe Coffee Market Restraints

  • Weather-related supply disruptions impact imported coffee supplies into Europe, especially due to changing climate conditions in producing regions.
  • Price volatility of raw coffee beans can affect profit margins for both roasters and retailers.

Get More Insights: https://www.mordorintelligence.com/ja/industry-reports/europe-coffee-market 

Europe Coffee Market Competitive Landscape

The Europe coffee market is moderately consolidated with key players such as:

  • Starbucks Corporation
  • JAB Holding Company
  • Nestlé S.A.
  • Luigi Lavazza S.p.A.
  • Maxingvest AG (Tchibo)

These companies invest in product innovations, sustainable sourcing, and expansion of digital capabilities to strengthen their market share.

Recent Developments

  • November 2022: Nestlé launched Nescafé Dolce Gusto Neo compostable pods, reducing packaging by 70%.
  • May 2022: Melitta and OFI partnered for blockchain-enabled traceability in coffee sourcing.
  • December 2021: Starbucks introduced oat dairy alternative coffees, enhancing its espresso-based beverage portfolio.

Conclusion

The Europe coffee market is poised to reach USD 60.44 billion by 2030, driven by rising premiumisation, sustainability trends, and the rapid growth of specialty coffee shops. Companies investing in origin transparency, product innovation, and digital transformation will be best positioned to maintain and expand their market share in this competitive and culturally entrenched sector.

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