Global Kiwi Fruit Market to Reach USD 12.38 Billion by 2030, Driven by Superfood Demand

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 The global kiwi fruit market size is projected to grow from USD 9.88 billion in 2025 to USD 12.38 billion by 2030, recording a CAGR of 4.6% during the forecast period, according to Mordor Intelligence. The rising demand for nutrient-rich foods and increasing awareness of health benefits have contributed significantly to the expansion of the kiwi fruit market size. Widely cultivated across China, New Zealand, Italy, Greece, and Chile, kiwi has become a core ingredient in both fresh and processed food segments across global markets.

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Key Kiwi Fruit Market Trends

Rising Health Awareness Driving Imports

Consumer preference for vitamin-rich foods continues to grow, particularly in developed markets such as North America and Europe. Kiwi’s nutritional profile—rich in vitamin C, potassium, magnesium, and fiber—has positioned it as a top choice for health-conscious buyers.

  • In the United States, New Zealand supplied 30,117 metric tons of kiwi fruit in 2023, driven by its counter-seasonal production cycle.
  • The United Kingdom’s rising demand is largely met through imports from Italy (40.8%), Chile (23.7%), Germany (17.1%), and New Zealand (14.8%). UK’s kiwi fruit import value increased from USD 63,797 thousand in 2022 to USD 66,999 thousand in 2023.

Asia-Pacific’s Dominance in Production and Consumption

Asia Pacific remains the largest contributor to the kiwi fruit market share, both in terms of volume and value.

  • China is the top global producer with 2.4 million metric tons of output in 2023, representing over 50% of global production.
  • Demand is also increasing in Japan, South Korea, and Taiwan due to the fruit’s health appeal.
  • In India, kiwi production is in the early development phase, with government-backed programs supporting cultivation in Himalayan and Northeastern states such as Arunachal Pradesh, Manipur, and Sikkim.

Innovation and Marketing Strategies Enhancing Growth

Companies are actively investing in branding and packaging to boost kiwi consumption.

  • In April 2024, Zespri introduced a “Kiwi Pillbox” packaging concept with a seven-day kiwi serving plan, aimed at promoting daily intake of SunGold kiwifruit.
  • In May 2024, Dunkin' launched a Kiwi Watermelon Refresher to expand kiwi's footprint in beverages.
  • In September 2023, New Zealand-based Fruitometry introduced a Digital Crop Estimation (DCE) AI system to modernize kiwi yield forecasting, replacing manual crop counting.

Kiwi Fruit Market Segmentation

By Geography

  • China: Largest producer and a growing consumer market. Favorable climate and agricultural infrastructure support kiwi’s scale of cultivation.
  • New Zealand: Leading exporter with 41.7% of global value share in 2023. Exported 586,710.6 metric tons worth over USD 1.7 billion.
  • Italy: One of the top five global producers and second-largest exporter with 304,757 metric tons shipped in 2023.
  • India: Growing producer with cultivation expanding in Northeastern regions under central government initiatives focused on farmer education and infrastructure.
  • United States: Second-largest importer; imports largely from New Zealand due to counter-seasonal advantage.
  • United Kingdom: Low domestic production; relies heavily on imports from EU and Southern Hemisphere countries.

By Application

  • Food and Beverages: Kiwi is used in jams, sauces, purees, juices, smoothies, salads, and desserts. It is also gaining traction in value-added products like organic wine and refreshers.
  • Health and Wellness: Recognized for antioxidant and immune-boosting properties, kiwi is increasingly consumed as part of wellness diets and functional food offerings.
  • Specialty Products: Products such as kiwi wine (e.g., Lambu-Subu in Arunachal Pradesh) highlight regional innovation and help diversify market presence.

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Kiwi Fruit Market Key Players

Several companies are making strategic moves to expand their share of the kiwi fruit market through product innovation, improved packaging, and global trade relationships.

  • Zespri International Ltd. (New Zealand): Global market leader known for SunGold and Green kiwifruits. Its branding initiatives like the “Kiwi Pillbox” have reinforced its presence in wellness-driven markets.
  • Fruitometry (New Zealand): Introduced AI-based DCE technology to support commercial kiwi cultivation.
  • Lambu-Subu Food & Beverages (India): Recognized for producing India’s first organic kiwi wine in Ziro Valley, Arunachal Pradesh.
  • Italian and Chilean Exporters: Continue to play a crucial role in supplying Europe and Asia with premium-quality kiwi fruit.

Kiwi Fruit Market Conclusion

The kiwi fruit market is expanding steadily due to its wide appeal as a functional and nutrient-dense fruit. Rising imports, government-backed cultivation initiatives, and product innovation have created new opportunities in both mature and emerging markets. With a strong presence in Asia Pacific and growing interest in North America and Europe, companies that prioritize quality, innovation, and consumer engagement are well-positioned to gain a larger share of the global kiwi fruit market.

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