India Poultry Meat Market SIze Set to Hit USD 7.51 Billion by 2030 Driven by Growth in Processed Segment and E-Commerce

 The India Poultry Meat Market Size is projected to grow from USD 6.5 billion in 2025 to USD 7.51 billion by 2030, marking a steady CAGR of 2.95% during the forecast period, according to the latest analysis by Mordor Intelligence. The market is being reshaped by digital integration, rising consumer preference for convenience, and a surge in modern retail formats.

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Digital Integration and Organized Retail Drive Market Growth

The size of the poultry meat market in India is being influenced by several key developments, including the rapid shift toward omnichannel retail and increasing urban demand for safe, hygienic poultry products. With internet penetration reaching 759 million users and 70% urban access in 2022, digital platforms have emerged as a vital distribution channel. Companies like FreshToHome and Zappfresh are setting new benchmarks in quality and convenience, handling millions of orders monthly and introducing innovative cold chain logistics.

This evolution is paralleled by offline retail growth. Major players like Lulu Hypermarket and Reliance Retail are expanding their physical presence, integrating global retail formats and improving consumer access to chilled and processed poultry products.

Key India Poultry Meat Market Trends

1. Growing Consumption Despite Input Price Volatility

The Indian poultry meat share continues to grow, even as feed prices and disease outbreaks pose temporary challenges. Between 2017 and 2022, poultry meat production saw a growth rate of over 30%. Although this slowed to 12.48% in 2023 due to rising feed costs and avian influenza, demand remains robust due to poultry’s affordability, consistency, and nutritional value.

2. Shift from Wet Market to Packaged Products

With 91% of poultry meat still sold through open markets, modern trade formats are slowly reshaping the poultry meat market size in India. The transition to processed, chilled, and ready-to-eat formats is gaining traction, particularly in urban centers.

3. Feed Cost Pressure Impacting Profit Margins

In 2022, prices of maize and soymeal – key poultry feeds – surged by approximately 35%, increasing production costs. Despite rising demand, profitability across the sector has been squeezed, compelling companies to improve operational efficiencies and invest in backward integration.

India Poultry Meat Market Segmentation

By Form:

Fresh/Chilled Poultry

Fresh and chilled poultry dominates the market, holding around 81% share in 2024. Indian consumers have a strong preference for fresh meat, and recent investments in cold chain infrastructure and food safety have strengthened this segment’s growth. Government schemes supporting cold storage have further fueled expansion.

Processed Poultry

The processed poultry meat segment is witnessing rapid growth, with a projected CAGR of around 389% from 2024 to 2029. Increased demand for ready-to-cook products among working professionals, paired with improvements in automation, hygiene, and packaging, is driving this surge. Companies are also leveraging advanced marination and tenderization methods to enhance product quality.

Frozen and Canned Poultry

While smaller in size, these segments play a supportive role, especially in foodservice and modern retail. The expansion of cold storage facilities and retail chains has improved accessibility to frozen poultry, while canned options cater to niche consumer demands.

By Distribution Channel:

On-Trade Segment

Representing approximately 56% of the market in 2024, the on-trade segment is led by quick-service restaurants and foodservice chains offering diverse chicken-based menu items. Increasing urbanization and rising dining-out culture are contributing to segment growth.

Off-Trade Segment

The off-trade segment is projected to grow at a CAGR of approximately 4% through 2029, driven by the expansion of supermarkets, online platforms, and dedicated meat retail outlets. Retailers are leveraging e-commerce and refrigerated supply chains to meet rising demand for convenience and hygiene.

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India Poultry Meat Market Key Players

India’s poultry meat market is fragmented but dominated by local integrated companies:

• Suguna Foods Private Limited – A major player with a strong focus on processed poultry through its Delfrez brand. The company is expanding its footprint across India with new product launches.
• Sneha Farms Pvt. Ltd. – Operates across breeding, feed production, and meat processing with a significant regional presence.
• VH Group – Known for its end-to-end poultry operations and investment in R&D and feed production.
• Skylark Hatcheries Private Limited – Focuses on broiler breeding and hatchery management, with nationwide distribution.
• Tyson Foods Inc. – Entered the Indian market via joint ventures, leveraging advanced processing technology and global expertise.

These firms are enhancing their product portfolios, investing in automation, and strengthening direct-to-consumer delivery to meet growing demand. Major conglomerates like ITC and Godrej are also entering the sector, bringing structured supply chain practices and modern retail models.

India Poultry Meat Market Conclusion

The India poultry meat market is transitioning from traditional wet markets to a more organized and technologically advanced ecosystem. Consumer demand for hygienic, ready-to-cook, and processed poultry options is rising, driven by urbanization, higher disposable incomes, and lifestyle changes. Growth in digital platforms and retail modernization will play a pivotal role in shaping the market’s future.

For companies operating in or entering this market, long-term success hinges on innovation in product development, investment in cold chain logistics, and robust quality control measures. As the market matures, integrating upstream operations and adhering to food safety standards will become critical differentiators.