North America Bicycle Market Size Set to Hit USD 8.64 Billion by 2030 Amid Shift Toward Sustainable Urban Transport

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 The North America bicycle market size is poised to expand from USD 7.86 billion in 2025 to USD 8.64 billion by 2030, registering a CAGR of 1.92% during the forecast period. Growth is propelled by rising environmental consciousness, government infrastructure investments, and evolving consumer preferences for sustainable and health-centric transportation alternatives.

Get More Insights: https://www.mordorintelligence.com/industry-reports/north-america-bicycle-market 

Key North America Bicycle Market Trends

Government Initiatives Promote Cycling Culture

Governments across North America are rolling out comprehensive initiatives to promote bicycling. In the United States, the Department of Health and Human Services introduced a federal roadmap to increase youth sports participation, while Canada allocated USD 400 million to expand bike lanes and trails nationwide. Local subsidies, such as the USD 20/month Bicycle Subsidy Program in the US, and Mexico City's ongoing cycling infrastructure developments further support adoption. These policies enhance urban mobility, reduce traffic congestion, and foster healthier lifestyles.

Health and Wellness Drive Bicycle Adoption

Growing health awareness is a major driver of bicycle usage across North America. Millennials and urban professionals are increasingly integrating cycling into their fitness routines, with cities like Chicago, Minneapolis, and New York seeing significant growth in cyclist populations. According to the Outdoor Foundation, 57% of Americans engaged in outdoor activities in 2021, an increase of 7.1 million participants over the previous year. This trend fuels demand for recreational and fitness bicycles, supported by innovations such as folding bikes catering to urban storage constraints.

Cycling Events and Celebrity Endorsements Expand Market Reach

The rising number of cycling events has emerged as a catalyst for market expansion. USA Cycling, the governing body for competitive cycling in the US, organizes over 2,000 events annually, covering disciplines from road cycling to BMX. Celebrity endorsements and comprehensive media coverage amplify these events' impact, fostering mainstream acceptance of cycling as a sport, lifestyle, and sustainable transportation mode. Initiatives like 'Bike Month' and 'Bike-to-Work Week' are becoming cultural movements in cities including Austin, Portland, and San Francisco.

North America Bicycle Market Segmentation

By Type

  • All-terrain Bicycles Dominate Market Share: In 2024, all-terrain bicycles accounted for 35% of the North American market. These bikes, equipped with suspensions for rough trails, are favored for adventure sports and off-road recreation. Fat bikes, a subset designed for unstable terrains like snow and sand, are gaining traction among performance-driven consumers.
  • E-Bicycles Segment Experiences Rapid Growth: The e-bicycles segment is projected to grow at 12% CAGR through 2029, driven by advancements in battery capacity and motor efficiency. E-bikes are gaining popularity among baby boomers seeking assisted mobility and urban commuters looking for eco-friendly alternatives to cars. Manufacturers are focusing on smart connectivity, enhanced motor performance, and improved battery life to capture this expanding market.
  • Remaining Segments: Other significant categories include hybrid bicycles, combining features of mountain and road bikes for urban commuting; road bicycles for fitness and performance riders; and niche segments such as folding bikes, cargo bikes, and recumbents catering to specialized needs.

By Distribution Channel

  • Offline Retail Stores Remain Dominant: Offline retail channels, including specialty bicycle stores, supermarkets, and warehouse clubs, held 54% market share in 2024. Specialty stores remain strong due to their wide product range and brand-specific experiences. Companies like Trek Bicycle Corporation operate through 1,700 independent dealers, offering premium service and diverse models.
  • Online Retail Grows Rapidly: Online bicycle retailing is projected to expand at 10% CAGR through 2029. Brands are enhancing direct-to-consumer platforms to reduce wholesaler costs and increase margins. Leading players such as Trek and Giant Bicycles have invested in robust e-commerce operations, while platforms like Amazon and Best Electric Bikes USA continue to broaden their bicycle offerings. Online channels appeal to consumers through 24/7 accessibility, secure payment options, and diverse product availability.

By Geography

  • United States Leads Regional Market: The US commands 84% of North America’s bicycle market. Rising adoption of e-bikes and mountain bikes, combined with robust urban cycling infrastructure, underpins market strength. Bike-sharing programs in cities like New York and Boston further democratize access, while consumers increasingly prefer premium and technologically advanced bicycles.
  • Canada Shows Strong Growth Potential: Canada is projected to grow at 9% CAGR from 2024 to 2029. Investments in cycling infrastructure, especially in Montreal and Toronto, alongside strong environmental awareness, support market expansion. Over 550 bicycle equipment stores nationwide and a varied demand landscape – from urban commuters to mountain cyclists – fuel growth.
  • Mexico Gains Momentum: Mexico's market benefits from rapid urbanization and environmental initiatives promoting bicycles as viable transport options. Local manufacturers like Bicicletas Mercurio and Benotto are expanding production to meet rising demand for both traditional and electric bicycles, especially in urban mobility segments.
  • Other North American Countries: Markets in countries like Costa Rica, Panama, and Cuba are driven by tourism and urban mobility demand, with governments investing in cycling infrastructure to support sustainability goals. International brands are strengthening distribution networks to serve premium and mid-market segments.

Get More Insights: https://www.mordorintelligence.com/ja/industry-reports/north-america-bicycle-market 

North America Bicycle Market Competitive Landscape

The North America bicycle market is characterized by fragmentation, with multinational leaders and strong regional players:

North America Bicycle Market Key Players: Trek Bicycle Corporation, Redline Bicycles, Cannondale Bicycle Corporation, Schwinn Bicycle Company, and Raleigh America.

Companies are focusing on:

  • Product Innovation: Expanding e-bike ranges, integrating smart features, and enhancing safety and comfort.
  • Omnichannel Distribution: Strengthening online and offline networks for wider reach.
  • Strategic Partnerships: Collaborating with recreation facilities and technology firms to enhance consumer experience.
  • Mergers & Acquisitions: Consolidating market positions by acquiring innovative brands, particularly in the e-bike segment.

Conclusion

The North America bicycle market, estimated at USD 7.86 billion in 2025, is forecast to reach USD 8.64 billion by 2030, driven by government investments in cycling infrastructure, health-focused consumer trends, and e-bike adoption. Companies investing in connected technologies, sustainable manufacturing, and omnichannel distribution will be well-positioned to capitalize on evolving urban mobility and recreational trends in the years ahead.

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