North America Yogurt Market Size Set to Hit USD 18.84 Billion by 2030 Driven by Probiotic Demand and Functional Dairy Trends

 The North America Yogurt Market Size is projected to grow from USD 16.1 billion in 2025 to USD 18.84 billion by 2030, expanding at a compound annual growth rate (CAGR) of 3.20% during the forecast period (2025–2030). With increased awareness around digestive health, protein intake, and clean label formulations, consumers in the United States, Canada, and Mexico are contributing to steady demand for both flavored and unflavored yogurt options.

Flavored yogurt remains the category leader, but interest in probiotic-rich, high-protein, and fortified products is redefining growth strategies for brands across the region. Alongside traditional retail dominance, there is growing emphasis on digital shopping channels and packaging formats that suit busy lifestyles.

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Health-Conscious Consumers Drive Yogurt Market Expansion

North American consumers are increasingly selecting yogurt as a go-to health food, especially due to its rich protein content, probiotic benefits, and versatility as a snack or meal supplement. Consumption patterns indicate yogurt is favored at multiple times of the day—beyond breakfast—highlighting its convenience and nutritional profile.

In the United States alone, over 80% of consumers prefer flavored yogurts, citing taste and health benefits. In Canada, per capita yogurt consumption stood at 11.96 kg in 2022, indicating a highly engaged consumer base. Greek yogurt variants, often containing up to 12 grams of protein per 5.3 oz serving, are gaining popularity among fitness-conscious individuals.

The industry continues to capitalize on these health trends with product launches featuring natural ingredients, reduced sugar content, and added vitamins and minerals. Manufacturers are also responding with fortified, clean-label, and probiotic-enhanced product lines to meet evolving dietary expectations.

Key Trends Shaping the North America Yogurt Market

• Health and wellness shift: Yogurt is increasingly consumed as a protein-rich, gut-friendly option, appealing to health-conscious consumers across all age groups.
• Multi-occasion consumption: Beyond breakfast, consumers regularly eat yogurt as a lunch item (32%), afternoon snack (32%), or even as a late-night snack (22%).
• Flavor innovation: Popular flavors such as strawberry, vanilla, and blueberry lead the category, influencing buying decisions and encouraging continuous product innovation.
• Retail evolution: Supermarkets and hypermarkets remain the primary channel, but online grocery platforms and convenience stores are emerging as key distribution formats.

North America Yogurt Market Segmentation Highlights

By Product Type:

Flavored Yogurt:

• Holds approximately 76% of the market share (2024)
• Widely consumed due to appealing taste profiles and health benefits
• Popular variants include strawberry, vanilla, and peach
• Strong visibility in major retail chains with targeted promotions

Unflavored Yogurt:

• Gaining traction among clean-label and probiotic-focused consumers
• Popular in Canada for its high protein content and minimal processing
• Often used as a base for smoothies, sauces, or customized at home

By Distribution Channel:

Off-Trade:

• Dominates with around 92% market share
• Includes supermarkets, hypermarkets, online retailers, and specialist stores
• Supermarkets alone contribute to nearly 77% of this channel

On-Trade:

• Represents restaurants, cafés, and food outlets
• Focuses on yogurt-based beverages, parfaits, and desserts
• Driven by menu innovation and out-of-home dining trends

Geographic Insights

United States:

• Largest contributor with ~73% market share (2024)
• Dominated by flavored and Greek yogurt varieties
• Over 63,000 retail stores provide broad access to multiple brands
• High digital adoption is fueling online yogurt sales

Mexico:

• Projected to grow at ~3% CAGR (2024–2029)
• Rising consumer awareness of low-calorie and high-protein options
• Expansion of modern retail formats and product diversification fueling growth

Canada:

• High per capita consumption driven by probiotic awareness
• Strong demand for fortified and natural yogurt products
• Diverse offerings, including dairy-free and plant-based alternatives

Other North American Countries (e.g., Costa Rica, Jamaica, Guatemala):

• Gradual adoption driven by health education and urbanization
• Modern retail networks improving accessibility
• Local taste preferences influencing product development.

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Key Players in the North America Yogurt Market

The market features a mix of multinational corporations and regional players, with a strong focus on innovation, plant-based alternatives, and distribution network expansion. Leading companies include:

• Danone SA – Known for its broad yogurt portfolio and focus on health-forward product development
• FAGE USA Dairy Industry Inc. – Specializes in traditional Greek yogurt with high protein content
• Groupe Lactalis SA – Offers a wide variety of dairy-based and probiotic yogurt products across North America
• Schreiber Foods Inc. – Strong in private label offerings and manufacturing partnerships
• The Hain Celestial Group Inc. – Focuses on organic and plant-based yogurt alternatives catering to niche health-conscious segments.

Strategic partnerships, acquisitions, and investments in new production facilities are helping these companies respond to changing demand while strengthening supply chains and retail coverage.

Conclusion

The North America Yogurt Market is witnessing stable growth backed by changing dietary habits, increased health awareness, and product innovation. With consumers showing consistent demand for both indulgent and functional yogurt variants, manufacturers have ample opportunity to meet diverse needs through flavor expansion, fortification, and sustainable packaging. The growing presence of organized retail and online distribution will continue to reinforce accessibility and product visibility across the region.