The India Pet Food Market Size is poised for rapid growth, with the market size expected to increase from USD 1.01 billion in 2025 to USD 2.2 billion by 2030, With of a CAGR 16.74%. This expansion highlights the growing acceptance of pets as family members, the shift toward premium products, and the surge in digital retail adoption across the country.
The pet care ecosystem in India has transformed significantly in recent years. With pet ownership rising from 21.4 million in 2019 to over 30.8 million in 2022, the market has become a dynamic industry segment with strong consumer demand. Nearly 75–80% of household pet expenditure is allocated to food and treats, demonstrating how nutrition has become the core focus for pet parents in the country.
Alongside pet humanization, the retail landscape is also adapting. Traditional supermarkets like D-Mart and specialty chains such as Heads Up For Tails have expanded their presence nationwide, while e-commerce platforms now account for a large share of pet food distribution.
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India Pet Food Market Key Trends
Growing Cat Ownership
While dogs dominate the pet population, cat adoption is expanding rapidly, especially in metro cities. Between 2017 and 2022, India’s cat population grew by more than 80%, supported by the availability of commercial cat food, changing lifestyle preferences, and the rise of cat cafes that encourage adoption.
Premium and Specialized Pet Food
Consumers are increasingly seeking tailored nutrition. Recent launches by Virbac and Hill’s Pet Nutrition introduced hyper-premium and alternative protein-based products, underscoring the shift toward specialized diets for pets with sensitive health needs.
Expansion of Digital Channels
E-commerce continues to transform the industry, with nearly three-quarters of pet parents purchasing food online. Digital-first platforms, coupled with quick-commerce formats, are making it easier for pet owners to access premium and niche pet food brands.
India Pet Food Market Segmentation
The India Pet Food Market can be segmented by product type, pets, and distribution channel:
By Product Type
- Food (dry and wet formats dominate, with kibble leading)
- Treats (fastest-growing category, supported by training and bonding needs)
- Pet nutraceuticals and supplements (omega-3, vitamins, probiotics gaining traction)
- Veterinary diets (for specialized health conditions)
By Pets
- Dogs (the largest consumer base, accounting for over 88% of pet ownership)
- Cats (fast-growing segment, driven by urban suitability and rising adoptions)
- Other pets (birds, fish, and small mammals with niche dietary needs)
By Distribution Channel
- Specialty stores (leading with around one-third market share in 2024)
- Supermarkets and hypermarkets (convenient, one-stop shopping options)
- Online retailers (strongest growth driven by e-commerce penetration)
- Traditional channels (veterinary clinics, local stores, medical shops)
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India Pet Food Market Key Players
The market is moderately concentrated, with both multinational corporations and domestic players competing to capture demand. Leading companies are focusing on product innovation, sustainability, and expanding retail footprints to strengthen their presence. Key players include:
- Mars Incorporated
- Nestlé Purina
- Colgate-Palmolive Company (Hill’s Pet Nutrition Inc.)
- Charoen Pokphand Group
- IB Group (Drools Pet Food Pvt. Ltd.)
For a full list of companies, visit the India Pet Food Market Companies page.
Conclusion
The India Pet Food Market is on a strong growth trajectory, underpinned by rising pet ownership, premiumization, and the expansion of online retail. As consumers continue to treat pets as family, demand for high-quality, specialized nutrition will shape the future of the industry. Players that innovate in product development, strengthen omnichannel distribution, and adapt to evolving pet ownership patterns will be best positioned to capture market opportunities.
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