India Quick Service Restaurant Market Size to Reach USD 43.5 Billion by 2030 with Changing Food Habits

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 The India Quick Service Restaurant Market is valued at USD 27.80 billion in 2025 and is projected to grow to USD 43.5 billion by 2030. This expansion reflects evolving consumer preferences, higher spending on dining out, and the growing presence of international and domestic brands. Quick service restaurants (QSRs) are increasingly shaping the dining culture in India by balancing affordability, convenience, and variety across urban and semi-urban regions.

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Key Trends in the India QSR Market

1. Growing Consumer Preference for Fast Food

Fast food consumption has become a weekly habit for most urban Indians, with more than 90% of both men and women consuming it at least once per week. The average order value has been rising steadily, highlighting increasing consumer willingness to spend on QSR formats.

2. Retail and Mall Expansion Boosting QSR Growth

India recorded over 271 malls in 2022, up by 22% from 2019. QSR chains are strategically opening outlets in these high-footfall areas, particularly in food courts, to capture diverse consumer segments.

3. Shift in Food Habits and Rising Meat Consumption

Changing food patterns, especially the rise in non-vegetarian consumption, have encouraged chains to expand meat-based offerings. At the same time, vegetarian alternatives are being included to ensure inclusivity across demographics.

4. Technology and Delivery Integration

Digital infrastructure is reshaping the QSR market. Brands are investing in mobile apps, loyalty programs, and payment innovations to enhance customer engagement. Delivery partnerships and digital-first strategies are further boosting reach, particularly in tier 2 cities.

5. International Brands Strengthening Footprint

Global fast-food brands are aggressively expanding, often through franchise models. For example, Domino’s operates over 1,300 outlets through Jubilant FoodWorks, while KFC has expanded to over 300 outlets nationwide. Chains like McDonald’s, Burger King, and Subway continue to focus on localized menus and affordable offerings.

India Quick Service Restaurant Market Segmentation

By Cuisine

  • Bakeries: Leading with strong demand for cakes, pastries, and cookies. Standalone bakeries hold a significant share, supported by more than a million unorganized outlets and over 2,000 organized players.
  • Pizza: Witnessing double-digit growth, supported by international chains and robust delivery networks.
  • Burgers & Meat-Based Cuisines: Expanding due to rising meat consumption and urban youth preference.
  • Ice Cream & Other Cuisines: Benefiting from growing retail presence and innovative flavor introductions.

By Outlet Type

  • Chained Outlets: Account for more than half of the market share, led by international brands and supported by standardized operations.
  • Independent Outlets: Growing rapidly with localized menus and competitive pricing, supported by online food delivery platforms.

By Location

  • Standalone Outlets: Hold the majority share, especially in metro and tier 1 cities.
  • Travel Locations: Fastest-growing segment, with QSRs expanding across airports, highways, and railway stations.
  • Retail & Leisure: Strong presence in shopping malls, cinemas, and entertainment venues.
  • Lodging: Increasingly important, with QSRs expanding in hotels and resorts to serve domestic and international travelers.

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Key Players in the India Quick Service Restaurant Market

The market features both global and domestic brands, operating through direct ownership, franchises, and partnerships. Notable players include:

  • Coffee Day Enterprises Limited
  • Doctor's Associate, Inc. (Subway)
  • Jubilant FoodWorks Limited (Domino’s Pizza)
  • McDonald's Corporation
  • Yum! Brands, Inc. (KFC, Pizza Hut, Taco Bell)

For a full list of companies, visit the India Quick Service Restaurant Market Companies page.

Conclusion

The India Quick Service Restaurant Market is undergoing rapid growth, supported by urbanization, retail development, and digital adoption. The balance between international brand expansion and strong domestic presence reflects the diversity of India’s dining culture. As disposable incomes rise and consumption patterns evolve, QSR chains are expected to play a vital role in shaping the future of India’s food service industry.

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