US Quick Service Restaurants Market Size to Reach USD 731.6 Billion by 2030, Boosted by Outlet Growth and Digital Ordering Trends

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 The United States Quick Service Restaurants Market Size is projected to grow from USD 447.20 billion in 2025 to USD 731.60 billion by 2030, registering a CAGR of 10.35% during the forecast period. The sector is being reshaped by evolving consumer preferences, rapid technology integration, and the expansion of both independent and chain outlets across diverse locations.

The US quick service restaurant (QSR) industry is highly competitive, with approximately 250,000 operators nationwide. Independent outlets account for 56.6% of total establishments, underscoring the strong appeal of locally owned businesses. Consumers’ growing appetite for healthier, plant-based, and sustainably sourced options is driving menu diversification across the industry.

In 2022, burger sales reached USD 69.9 billion, while chicken dishes generated USD 36.7 billion, reflecting high per capita meat consumption. Meanwhile, 61% of Americans preferred sustainably produced foods, prompting QSRs to adopt ethical sourcing and eco-friendly practices.

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United States Quick Service Restaurants Market Key Trends

1. Expansion of Outlets: The number of QSRs increased by 11,018 between 2020 and 2021, driven by franchise growth and strategic location expansion. In 2023, McDonald’s planned over 400 new US outlets as part of its global rollout.

2. Diverse Menu Demand: Popular QSR dishes include buffalo chicken, French fries, BLTs, quesadillas, burgers, and pizza. Ethnic offerings such as tacos and sausages are also gaining traction. One in four Americans consumes fast food daily, contributing to rising order volumes.

3. Digital Transformation: Operators are investing in mobile ordering apps, self-service kiosks, and digital payment systems. Loyalty programs and data-driven marketing are helping brands engage customers more effectively.

4. Dessert and Frozen Treats Growth: Ice cream sales are projected to grow at 12% annually (2024–2029), supported by innovative offerings like plant-based and low-calorie products.

United States Quick Service Restaurants Market Segmentation

By Cuisine Type

  • Meat-Based Cuisines – Hold 38% market share in 2024, led by chicken and beef-based dishes.
  • Ice Cream – Fastest-growing segment with strong year-round demand.
  • Burgers, Pizza, Bakeries, Other Cuisines – Maintain steady revenue through innovation and premium ingredients.

By Outlet Type

  • Independent Outlets – 57% share in 2024, valued for unique menus and localized appeal.
  • Chained Outlets – Growing at 10% CAGR, benefiting from brand consistency and technology-driven efficiencies.

By Location

  • Standalone – 71% value share in 2024, offering wide accessibility in urban, suburban, and rural areas.
  • Lodging – Fastest-growing segment at 13% CAGR, fueled by hotel and resort QSR integration.
  • Retail, Leisure, Travel – Capture on-the-go consumer demand.

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United States Quick Service Restaurants Market Key Players

The competitive landscape features major players such as Yum! Brands, Doctor's Associates (Subway), Inspire Brands, McDonald’s Corporation, and Domino’s Pizza. Large chains leverage scale, brand recognition, and technology investments, while independent QSRs thrive through localized strategies and distinctive offerings.

Industry leaders are innovating with healthier menu items, plant-based alternatives, and unique flavor combinations. Digital advancements—ranging from AI-driven analytics to enhanced delivery systems—are improving efficiency and personalization. Consolidation trends, such as Inspire Brands’ acquisition of Dunkin’ Brands, reflect the push for portfolio diversification and operational synergies.

Conclusion

The United States quick service restaurants market is set for robust expansion, propelled by strategic outlet growth, technological adoption, and evolving menu preferences. Businesses that balance speed, convenience, and innovation—while embracing sustainability—will be best positioned for long-term success. The rise of frozen desserts, health-conscious dining, and diversified cuisine options will continue to shape the industry’s growth trajectory in the years ahead.

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