According to a research report by Mordor Intelligence, the rice milk market was valued at USD 291.71 million in 2025 and is expected to reach USD 377.29 million by 2030, registering a CAGR of 5.28% during the forecast period. Rice milk is gaining traction as a dairy alternative for consumers who are lactose intolerant or seeking plant-based options. Its lactose- and cholesterol-free positioning, familiar milk-like taste and texture, and compatibility with vegan diets are supporting adoption across beverages and food applications.
Rice Milk Market at a Glance
- 2025 Market size - USD 291.71 million
- 2030 Market size - USD 377.29 million
- CAGR, 2025–2030 - 5.28%
- Core growth themes - Lactose-free consumption, vegan diets, organic and non-GMO foods, e-commerce
- Key consumer groups - Lactose-intolerant, soy-intolerant, nut-intolerant, and vegan consumers
- Primary formats
- Emerging applications - Functional beverages, baby food, bakery products
- Market measurement - Forecasts are provided in terms of value (USD)
Explore the Rice Milk Market Report: https://www.mordorintelligence.com/industry-reports/rice-milk-market?utm_source=blogger
Rice Milk Is Expanding Beyond Traditional Dairy Alternatives
The growing prevalence of lactose intolerance is creating demand for alternatives that can replicate some of the sensory characteristics of conventional milk. Rice milk offers a relatively mild flavor and texture that can make it suitable for consumers transitioning away from dairy.
The product is primarily produced from whole rice grains, including brown rice, and provides a plant-based option without lactose. This positioning places rice milk within the broader shift toward non-dairy consumption while also giving manufacturers an alternative to soy- and nut-based beverages.
The expanding consumer base is important because demand is no longer limited to individuals following vegan diets. Consumers with soy or nut intolerance are also exploring rice-based products, creating additional opportunities for manufacturers and retailers.
Vegan and Free-From Consumption Is Expanding the Addressable Market
The growth of vegan diets is increasing demand for plant-based milk products across multiple consumer groups. Rice milk benefits from this trend because it offers an alternative for consumers who want to reduce or eliminate conventional dairy.
The free-from positioning also gives rice milk a role within specialized diets. Consumers increasingly consider multiple dietary requirements simultaneously, including lactose avoidance, plant-based preferences, and sensitivity to specific ingredients.
For manufacturers, this creates opportunities to position rice milk around simplicity and dietary compatibility rather than competing solely on price with conventional milk.
Rice Milk Is Becoming a Flexible Food Ingredient
Rice milk's potential extends beyond direct beverage consumption. Rice milk powder can be incorporated into food applications, including baby food, where its carbohydrate content can support formulation requirements.
The bakery sector also represents an application opportunity, particularly for products designed around gluten-free and dairy-free consumption. Rice-based ingredients can help manufacturers formulate products for consumers following specialized dietary patterns.
Functional beverages provide another potential growth area. As consumers increasingly seek beverages associated with specific nutritional or lifestyle benefits, rice milk can serve as a plant-based foundation for product development.
This diversification is strategically important because it reduces the market's dependence on traditional refrigerated milk-alternative consumption.
E-Commerce Is Changing Rice Milk Distribution
Online retail is becoming increasingly relevant for specialty food and beverage categories. Rice milk can benefit from this channel because consumers seeking specific dietary attributes may struggle to find a broad selection in conventional retail outlets.
E-commerce enables brands to reach consumers searching specifically for dairy-free, vegan, organic, or non-GMO products. It also allows manufacturers to communicate ingredient information and product characteristics more extensively than conventional shelf placement may permit.
For smaller and specialized brands, online distribution can therefore provide access to consumers beyond their immediate geographic retail footprint.
Organic and Non-GMO Positioning Creates Premium Opportunities
Demand for organic and non-GMO foods is creating another avenue for differentiation within the rice milk category. Consumers who already prioritize plant-based and dairy-free products may also seek greater transparency around sourcing and production.
Organic rice milk can therefore occupy a more premium position within the category, particularly when combined with clear ingredient communication and specialized dietary positioning.
This trend also increases the importance of upstream sourcing. Manufacturers targeting premium consumers need reliable access to suitable rice supplies and consistent quality standards across production batches.
Powder and Fluid Formats Serve Different Applications
The rice milk market is divided between powder and fluid formats, with each serving different consumption and supply-chain requirements.
Fluid rice milk is closely associated with direct beverage consumption and requires appropriate packaging, storage, and distribution infrastructure. Maintaining product quality across transportation and retail channels is therefore important.
Powder rice milk offers greater flexibility for food manufacturing and ingredient applications. Its format can simplify storage and transportation while allowing manufacturers to incorporate rice milk into a wider range of products.
The coexistence of these formats allows the market to address both consumer-facing beverages and business-to-business ingredient applications.
How the Rice Milk Market Is Segmented
- Form - Powder Rice Milk, Fluid Rice Milk
- Source - Organic, Conventional
- Distribution Channel - Supermarket/Hypermarket, Convenience Stores, Food Specialty Stores, Online Retailers, Others
- Geography - North America, Europe, Asia Pacific, South America, Middle East and Africa
- Market Measurement - Forecasts are provided in terms of value (USD)
- Historical and Forecast Coverage - Five years of historical data and five-year forecasts
Intolerance Trends Are Expanding the Consumer Base
Rice milk's position within the plant-based beverage market is supported by its suitability for several consumer groups. Lactose intolerance remains an important demand factor, while soy and nut intolerance can encourage consumers to explore alternatives to other established plant-based milk categories.
This creates a differentiated opportunity for rice milk. Instead of competing only with dairy, the category can also address consumers who cannot or do not want to consume some of the most common plant-based alternatives.
For manufacturers, this makes product communication particularly important. Clear labeling around ingredients and dietary characteristics can help consumers identify rice milk as a suitable option within an increasingly fragmented alternative-milk market.
Rice Milk Industry Leaders
The competitive landscape includes established plant-based beverage companies and specialized food manufacturers. Leading companies identified in the market include:
- Vitasoy Australia Products Pty Ltd
- Gan Teck Kar Foods
- The Hain Celestial Group, Inc.
- SunOpta Inc.
- Pureharvest Pty Ltd
Competition extends across product formulation, sourcing, distribution, brand positioning, and the ability to serve specialized dietary requirements. Companies with established plant-based portfolios can also use existing distribution networks to expand rice milk availability.
Outlook Through 2030
The rice milk market is developing alongside broader changes in how consumers approach dairy, plant-based nutrition, and specialized diets. Lactose intolerance, vegan adoption, soy and nut intolerance, and demand for organic and non-GMO foods are creating multiple pathways for category expansion.
At the same time, the market is moving beyond beverage consumption. Powder formats, functional beverages, baby food, and bakery applications can broaden the commercial role of rice milk and create opportunities across both consumer and ingredient markets.
E-commerce is also becoming an important distribution mechanism, particularly for consumers seeking specialized products that may have limited availability through conventional retail.
With the market expected to increase from USD 291.71 million in 2025 to USD 377.29 million by 2030, manufacturers will increasingly compete through product versatility, dietary positioning, sourcing quality, and distribution reach.
Explore the Complete Rice Milk Market Report
Discover detailed market size, forecasts, segmentation, competitive landscape, and industry insights from Mordor Intelligence. 日本語版：ライスミルク市場レポート: https://www.mordorintelligence.com/ja/industry-reports/rice-milk-market?utm_source=blogger
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